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Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business epub

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Books : Other : English
 

 Barrel-Aged Stout and Selling Out: Goose
Island, Anheuser-Busch, and How Craft Beer Became Big Business 

  By J. Noel

Published by
Chicago Review Press in 2018-Epub 

Description

Goose Island
opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in
the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to
America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United
States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the
Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale
forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke
the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics
across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought four
other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from
industry leaders: how should a brewery grow?   

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